Flor de Ruina is born from the life that emerges in the fracture, in the fissure. Its variants are a conceptual process that emulates the life cycle of a flower, therefore each glyph germinates, blooms, withers, and finally fissures. Designed as a tool to make the words visible, that unsettles, questioning the automatic reading so prevalent in typographic tradition by proposing a system that slows down reading, resting on its form and its meaning. It finds beauty in discomfort, it's designed to interrupt.